🔗 Share this article

Marking the arrival of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting partnership has been formed. Pokémon's creators and London's Natural History Museum will launch a temporary store featuring exclusive items. Fans will find products like stationery, plushes, and artwork that are inspired by the museum's aesthetic. The big draw, however, is a limited-edition Pikachu card, offered as a free bonus for the pop-up. The store is scheduled both the physical location and its web counterpart from January 26 to April 19.

The Book Behind the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology represents a highly anticipated tome packed with stunning illustrations that show creatures in their natural habitats. The concept is the kind of research an in-world scientist might publish after trainers submit their data, alternatively a naturalist's journal could have sketched had the Galapagos teemed with Pidgeys rather than birds. A key appeal lies in the book's serious approach, treating Pokémon as a legitimate scientific inquiry. Writer Yoshinari Yonehara together with illustrator Chihiro Kinoshita both hold doctorate degrees in animal behavior and ecology.

What Makes This Special Card Stand Out

The company regularly to issue special edition promos for major tournaments or crossover partnerships. A lot such collector items often feature the iconic electric rodent who serves as the series face. The factor setting this latest museum card however, is the unusually large dimensions. While precise specs have not been publicly disclosed, its distribution is guaranteed to be strictly limited, and fans able to get only a single card with each transaction.

Curbing Reseller Interest

Per an official announcement, some of the pop-up items will also be sold outside the institution itself. However, a wider release is slated for specific stores in the UK. Importantly, fans will not be able to purchase this promo via the online Pokémon Center. Although reseller interest is a given, it appears they will have a difficult time stockpiling large numbers on this occasion. For those unable to attend, there is an alternative like Pokémon Fossil exhibit headed to Chicago later this year.

"All profits from purchases made in the museum store and its online store, which covers Pokémon products, support the Natural History Museum’s non-profit work. That encompasses the efforts of 400 scientists who are scientific inquiry to discover solutions to the global ecological crisis," it notes.